Syscraft

Client is one of the largest stores for electronic items in Central India, with 20 offline stores and an established online presence. The store chain offers a wide range of electronic items from international and national brands under one roof. This makes client a trusted name when it comes to electronic purchases.

Established in 1998, the brand has been keeping up with every market trend to stand unique from its competitors. This quality also gives them a special place in the mind of their potential customers.

Challenges faced

With every passing day, technology is evolving and opening further doors of customized experiences on online platforms. For client, tracking their potential customers online and still offering them personalized feel both online & offline was becoming harder. There were several specific problems that needed solutions.

Track customers’ in-store activity to understand what exactly they are looking for.
Help visitors with easy navigation and inquiries about products.
Target potential customers with tailored ads and follow-ups designed for them.
Convert online visitors into offline customers with impactful targeting.

Solutions offered

By understanding the online blockages that were hindering the growth and reach of client’s online store, our team curated a set of tailored solutions for the brand. At Syscraft, our team implemented with problem-solving approach with various technology solutions and created a roadmap to overcome the challenges in the long run.

Beacon Technology Strategies

When Beacon technology was not readily available in India, our team was the first to introduce its execution to companies in multiple industries and retail was one of the primary implementation.

User journey & experience

The company’s main goal was to improve user journey and experience for the customers. The majority of problems faced by client were solved by integrating the beacon technology with their instore experience and integrating with website & mobile app at different levels.

Results

60% Hike in overall online sales.

Client is now able to track their visitor’s journey on their platform which helps them create better-targeted ads and marketing strategies.

The brand is now able to find out what its customers are looking for and interested in. Their ads, follow-up messages, and push notifications are now tailored to individual interests to attract potential customers. This also includes discounts, coupons, offline store sales, etc.

50% Hike in offline visits and sales channelized through the online platform.

The innovative implementation of Beacon technology applied by our team has improved the brand’s offline sales drastically.

The overall marketing strategies are now quicker to navigate and their results are more trackable.

Our Work

Expanded brand reach

Efforts of our team have expanded the reach of client both online as well as offline. The brand also has improved trust among its audience.

In terms of CRM and Social Media, our team offered them an omnichannel solution which could sync their customer experience, journey and marketing tactics together.

An All-round Solution

Beacon technology and its benefits can be used for any industry today- dealing in tangible products in retail. Our team now holds the expertise to sync Beacon technology methodologies with any kind of product to improve a company’s user experience.

If you too are trying to get the best out of your customer’s journey with you? Let’s connect one to one and find the best methodologies for you professionally- right away!

Electronics Retail Chain with 20+ Offline Store and Online Presence across India.